Nike is now using plus-size mannequins in stores

Articles Jun 07, 2019 22:41

Nike's flagship London store has just launched a different sized fake.

This reflects a larger societal shift towards body acceptance, sparked by the body positivity movement, which was created to encourage people to love the skin that they are in - regardless of size.

In the video below, Hayley Hasselhoff explains what it's like to be a plus-size model: 

Watch: Hayley Hasselhoff On Being A Plus Size Model

However, one arena where larger people have been left feeling particularly stigmatized is in sports. This is why Nike's plus-size mannequin is important; it demonstrates that everyone has the right to be active.

This mannequin was unveiled on the women's floor of Nike's store - alongside para-sport mannequins.

Nike is now using plus-size mannequins in stores
Credit: Nike

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Nike has been praised as being a market leader for providing sportswear for women above a size 16 (US 20).

The sportswear brand introduced its first plus-size range in February of 2017 and since then has collaborated with a number of well-known plus-size models to promote its message of body positivity.

One of these models is Chloe Elliott, pictured below.

Nike is now using plus-size mannequins in stores

To put the importance of Nike's plus-size mannequins into context, other well-known brands like River Island have removed their plus-size range from their stores to online only, further demonstrating why the body positivity movement is so important.

Nike is now using plus-size mannequins in stores
Credit: Nike

The women's floor of Nike's London store has been completely revamped into a sports extravaganza where visitors can have 1:1 on bra fittings and even speak to Nike trainers.

Nike is now using plus-size mannequins in stores
Credit: very.co.uk

Sarah Hannah, Nike's GM/VP for Women in EMEA, said:

"With the incredible momentum in women's sport right now, the re-designed space is just another demonstration of Nike's commitment to inspiring and serving the female athlete.

Watch: Nike unveils plus-size mannequins

"This is more than a shopping experience, it's a destination to celebrate sport just in time for an incredible summer of football, netball, athletics and more."

Nike is now using plus-size mannequins in stores
Credit: very.co.uk

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Nike is now using plus-size mannequins in stores
Credit: very.co.uk

Hopefully, Nike's decision to represent all body types will encourage other major brands to follow suit.

Source: http://vt.co/lifestyle/health/nike-is-now-using-plus-size-mannequins-in-stores?utm_source=vt&utm_medium=junglecreations&utm_campaign=post

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