If there’s one thing that Game Of Thrones probably doesn’t need, it’s more publicity. The world’s biggest television series is nearing its finale and people can’t stop talking about it, everyone knows what it is already! Even those of us who don’t care can’t help but catch the gossip at work, on the street, or among friends.
So while HBO don’t have to resort to publicity stunts to create a buzz, if they are going to anyway, they may as well make it a good one. With this epic, global scavenger hunt to delight the traveler in all of us, you gotta say they have succeeded!
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Because if there’s one thing we all love, it’s searching for something. From Easter Egg hunts to those Monopoly things they used to have at Mcdonald’s, nothing gets people more excited than a game of hide and seek. HBO decided to take the concept to the extreme by scattering 6 iron thrones in secret locations around the world, offering tantalizing clues in hour-long, 360-degree videos of their locations. One is in a forest, another appears to be in a desert somewhere. There are also a couple in icy locations, with very few landmarks around which could help to identify the area. Imagine stumbling across one, without knowledge of the show or any context?
So far, four thrones have been found; In Sweden, Spain, Brazil and the UK. That leaves two still out there somewhere, including one of the icy ones. Some people think it’s somewhere in Canada, but my guess is Iceland.
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“For seven seasons you’ve watched characters lie, bleed, and sacrifice for the Iron Throne,” HBO writes about the challenge. “As the final season approaches, only one question remains: How far will you go?”
Swedish photographer Jonathan Vitblom, from Kiruna in Northern Sweden went very far to find one of the thrones in the Swedish wilderness. “I saw the videos on YouTube that they had put out thrones in the wild and I was extremely familiar with the surroundings of the throne placed in the North,” Jonathan told Bored Panda. “But I couldn’t really believe it was up here until I saw the first person who found it uploaded a picture of it, and then I was 99% sure that I knew exactly where it was.”
“So we packed our equipment, outfits that are appropriate for winter in the north of Sweden and then we jumped into the car and had a 1-hour car drive till we reached the location. When we got up there, I wanted to make sure that the throne really was there so I took my drone and flew up to the plateau that I thought it was located at. I spotted it almost right away because you could tell that a big throne doesn’t belong up there on the mountainside!”
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This is Jonathan’s image, taken between Björkliden and Riksgränsen in the far north of Sweden. To finally get to the throne, it took a long hike through heavy and deep snow, although they were in for a surprise when they arrived at the remote location. “When we got there we were surprised by a camera team that wanted pictures and an interview with us!” He told us.
Image credits: Jonathan Vitblom
How far would you go to find one of the thrones? Let us know in the comments below!
Image credits: Michał Rybczyński
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