Struggling to find good makeups and cosmetics online? Here are 34 products that make you go wow on Amazon. Say good bye to Sephora.
We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.
Promising review: "I am totally blown away by this product! I've been using Laura Mercier's Translucent loose setting powder (which is $39) for about six months, and was dissatisfied with the fact that my skin appeared greasy/oily by the end of the work day. By 5 p.m., I have been wearing my makeup for about 10 hours. I also live in a warm climate and have oily skin. By the end of my work day using this powder, my face is still very matte! I am THRILLED! This way outperforms the Laura Mercier powder and is about 13% of the cost. I can't believe it. I'm never going back." —AlexisJulian
Price: $5.97+ (available in four colors)
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Promising review: "I've had a love/hate (mostly hate) relationship with liquid lips. They either always dry out my lips, or the applicator is too bulky for me and I end up staining my face, or it'll come off after one meal! But this is the first liquid lip I actually swear by, and it does none of those annoying things! The applicator itself is revolutionary to me; it has a pointed oval shape with a hole in the middle. At first I didn't understand how this was going to help with application, but let me tell you, it was a breeze! The hole in the middle holds a bit of product in it, and as you swipe across the lips it paints a full-coverage coat in one go. You really don't need a lot, either. One thin layer dries down in about a minute. Throughout the day it remains smooth and pigmented. It doesn't crack or peel either! Plus it comes in the cutest colors for every season!" –Jennifer Tonti (check out her full review here, #1)
Price: $6.99+ (available in 30 colors)
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Promising review: "These are AMAZING and incredibly pigmented. They're long-lasting but also easy to remove (I used a baby wipe). I didn't have to scrub hard, so that was good. These are NOT knock offs of the Kylie Lip Kit. These are DUPES for her lippies. This is absolutely worth the money. I am so happy I made this purchase!!" —Manny Quijano
Price: $19.99 for a set of 16 colors or $2.99 for a single tube (available in nine colors)
Promising review: "I've used other cream eyeliners — Mac, Bobbi Brown, etc. — and this one is by far the better product. Where others were dry or smudged-looking, this creamy eyeliner goes on smoothly with a solid, deep pigment. Use one layer for a smoky kohl look, or get the sharpness and depth of a liquid liner with two coats. It even works on the water line without smearing or running. The angled brush makes the perfect cat eye shape if applied flat at the outer corners of the eye. The only thing I would change is to invest in an angled eyeliner brush with a longer handle— the one that comes with the liner is a bit short. We'll see if it can outlast the sweat and humidity of summer, but so far I only have to apply it once a day. I even made the mistake of rubbing my eye and expected a disaster, but this stuff didn't budge!" —Eden Spatz-bender
Promising review: "I bought this item when I ran out of the very expensive night cream I generally use. Boy, have I been wasting money. This cream is magnificent!!! This is the best night cream I have ever used. Every day, I wake up with my skin feeling smooth and looking smooth and supple. There is no dryness, oiliness, or shininess. This cream is pure luxury AND it's affordable. What more can you ask for? This is the only night cream you will ever need." —Michel-Ange Chevry
Now ~that's what I like.~ Okay I'll stop now.
Promising review: "I was searching for something to reduce the bags under my eyes and erase nine years of working nights and four years of raising toddlers. I talked with a friend who sells an expensive brand of face products and just couldn't fathom spending hundreds of dollars on face products. So I turned to Amazon and came across these!! They feel amazing on my face and after a few uses, my skin seems less swollen, less discolored, and even softer. They're definitely a bargain at this price!!!" —Amy
Price: $19.48 for 15 pairs
Promising review: "For those of you who know makeup and know this is a dupe, this palette is just as good at the Jaclyn Hill (which is $38) if not better. The texture is more pigmented than the Jaclyn Hill but doesn’t blend as well, the colors are a little different but every color matches up with a Jaclyn Hill color, just may be off slightly. The consistency is soft and not too cakey, and the shimmers are brilliant. It's 10/10 worth it for the price point if you want something just as good as Jaclyn Hill for half the price." —Rachel
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Promising review: "This is my holy grail foundation! I’ve purchased this foundation so many times already and I thought, why not let everyone know how much you love it? I recommend this foundation to every one of my friends and they have loved it too. Doesn’t matter if your skin is oily or dry — mine is extremely dry and sensitive. You need to make it part of your makeup collection.It gives medium coverage. My skin has been pretty clear lately, so just a few dots on my face will cover everything. Even though I have dry skin, it doesn’t make me look flat or cakey. It looks really natural." —Cbeautytips
Price: $5.47+ (available in 38 shades)
Promising review: "This is better than any name-brand eyeliner I've ever tried. It's so crisp and clean — my wings always come out perfect when I use this. The bottle lasts a good amount of time as well; I've had my first order since September (it's January) and I recently purchased another for a friend of mine." —Melanie
In addition to an assortment of sheet masks, each month's shipment comes with tips and info about each one, so it's perfect for beauty and skincare newbies.
Promising review: "These are the best masks I've used! I became a big fan of sheet masks while living in Japan. I usually bought cheap ones, though, and they weren't much more effective than just moisturizer. I also have very sensitive skin and sometimes I'd get a few zits after certain ones. I've been busy and stressed lately, so I decided to treat myself to something small. I tried FaceTory. I've now used eight masks and loved them all. None have irritated my skin, though a few did start to tingle. There are at least two that I felt made such a difference I would buy them again separately. I also like that there's a little explanation of what each one is supposed to do. It's fun to try different masks instead of being locked into basically different scents of the same mask, which is how I feel about sets I've bought on Amazon before. My third envelope should be arriving soon and I don't see myself unsubscribing any time soon. I've been using these masks once a week. Combined with the rest of my skincare, my skin has never been better and I didn't feel dry at all this winter." —Barbara
Price: $6.93+ for the first month, and each month after that for $8.90+ (available with four or seven masks per shipment)
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Promising review: "Let me tell you what primer can do for you. Seriously. The first picture is right after the application of the primer and my eye makeup. The eyeshadow I used was $5 — NOT high quality stuff, but lovely colors. The second photo is eight hours later and the third is over 13 hours from the first photo. I didn't notice creasing until I took that pic, and it's not even noticeable until I'm nearly touching my nose to a mirror. I'm going to go to sleep with it on just for fun to see what I wake up with in the morning. Tip for applying: don't do anything fancy! Just put a dab on your finger and cover your whole eyelid up to the brow. Let it dry for a sec. You shouldn't be able to see it, and it should feel very light." —Lorraine Renee
Promising review: "I love this facial spray! It's so refreshing to mist on my face halfway through my day. If I'm wearing makeup and it starts to get that caked-on feeling, I spray a couple of spritzes and it makes my face feel refreshed, like I put my makeup on again. It smells wonderful — a nice rose smell — but isn't overpowering, just clean and fresh. I have sensitive skin and sometimes get a burning sensation, and this spray calms that down and moisturizes my skin a bit. My favorite thing is how refreshing it feels." —Nicole P.
It's cruelty-free and all-natural, and it actually reacts with the chemicals in your skin to change to a color that works perfectly for you.
Promising review: "I love these! I'm an extremely fair-skinned redhead and it's hard to find cheek and lip colors that work for me, let alone a single product that works for both. They are much bolder on me than the product pics show even on the lightest skin tone, but I'm used to that with most products. In the picture on the left I'm wearing the pink on both my lips and cheeks." —Nathan
Price: $28 (available in three colors)
It's water- and sweat-resistant and has over 1,000 five-star reviews!!! Check out BuzzFeed's full write-up on this gel.
Promising review: "This is the BEST BEST BEST eyebrow filler I have ever found. Seriously. I have very sparse eyebrows and have tried endless pencils, liners, powders...and on and on. I bought two colors (a light one and a dark one) so I could blend the two to see if I could get a multidimensional look, and it's perfect. I have dark hair so I start with the dark and highlight a bit with the light. I love it so much! This is not something you will regret buying! For years, I hated filling my eyebrows and now it's my favorite part of my makeup routine. Look at my pictures for proof." —Emily M. Van Pelt
Price: $15 (available in five colors)
Check out one BuzzFeeder's full review here (#6).
Promising review: "Your mascara search is over. This is it. This is the one you want. This Maybelline formula is drugstore priced, but high-end quality. I love the application wand. It's curved at the end, which gives your lashes a lot of curve, ideal for people who like to skip the eyelash curler in the morning. The formula is, in a word, DREAMY. It goes on easily. A few swipes of the wand and your lashes, like the name claims, WILL look almost like falsies. It coats the lashes without feeling thick or heavy, and it's shockingly hard to create clumps (with the amount of volume you get with this product, you'd expect MUCH more clumping). The length is like nothing I've ever experienced with other mascara brands. When I use this, my eyelashes literally brush my browbone. Every SINGLE time I wear it, I get endless compliment on my eyelashes, and at least one person asks me what mascara I use." —Ari
Price: $5.19+ (available in five colors)
Check out more awesome Korean beauty products and one BuzzFeeder's full review of this lip tint(#1)!
Promising review: "I really like this lip stain! The usual lip stain challenges do remain: dry patches on the lips attracting more pigment, the potential for spotty coverage, the inner lip wearing off before the perimeter, etc. However, this stain is superior in a couple of ways. First, it is FAR more buildable than other stains I have used (most notably those made by Benefit); this is important to me, as I like a rich, saturated end result. Also, the formula is viscous enough that you can put it where you want it, and it stays in that spot (no dripping or running). Finally, I like the applicator — it allows me to put it on easily and precisely! Tip: For saturated, even coverage, it's important to let your lips dry fully without rubbing them together in between coats." —Artist
Price: $6+ (available in 12 shades)
Promising review: "Guys, this highlighter is up to par with my $30 Becca highlight. The top left shade is a total dupe for 'Moonstone'. The pigment is very creamy and this is not a subtle highlight. This is for my people who really want to glow. Even the greenish shade is very pretty and wearable. I like wearing the blue shade as eyeshadow for an icy '90s vibe." —Miranda
Promising review: "I have a light/medium skin tone and this bronzer is the perfect color. I use it to contour my cheekbones, nose, and jawline. Using the brush that's included makes it go on very smoothly. I'm amazed by how well it works for the price. Don’t hesitate to buy it. Even after eight hours, there's no evidence of separating on this 62-year-old face." —Grandma56
Price: $7.97 (available in three colors)
Promising review: "This is a great cleansing and exfoliating tool. I bought this because my Clarisonic broke. I used this two or three times a week and found it to be a cute and effective tool. I rarely wear makeup, but when I do, it's often heavy. This tool (in combination with my cleanser) got it off every time. My makeup is also dark, but it never stained. It's really good at clearing up the blackheads on my nose. After reading some of the reviews when I initially purchased it, I became curious and decided to test how sanitary/safe it is. After five months, I removed the sponge and turned the silicone inside out. Besides two tiny pieces of dead skin, it was fine. There wasn't an odor or mold. However, similar to a Clarisonic brush head, for sanitary purposes, this should be replaced every three months or so. I look forward to getting this product again." —Amazon Customer
It's got over 4,500 (!!!!) positive reviews!
Promising review: "This literally made my boyfriend's blackheads disappear! I wasn't so lucky but his were really bad. It made our faces feel so clean. I'm a mask junkie and have gotten masks from all the top brands, from the drugstore to Lush to Sephora or Ulta. This is one of my new favorites! It's also so much fun to watch and it feels like a spa treatment." —Katie Mitchell
Promising review: "I'm a 30-something new mom to a baby that had colic for six months. Screaming fits day and night. A baby that hated to sleep. Needless to say, my face and skin suffered and clearly displayed how tired, worn out, and stressed I was. I aged about five years within a matter of months. In comes this product. In less than a week my skin was softer and smoother, my pores were dramatically reduced, my wrinkles were less defined, and I had that nice glow back. My skin looks better now than it did before I even got pregnant. With little time for makeup, I can now go the day without anything on my face and still feel confident. I would highly recommend this product to anyone needing a boost!" —Rebecca
Price: $15.89+ (available with or without fragrance and with or without SPF 30)
The set has over 1,000 positive reviews and includes a powder/blush brush, foundation brush, eyeshadow brush, lip brush, and an angled eyeliner brush.
Promising review: "I go through makeup brushes relatively quickly. I’ve purchased brushes at high-end makeup counters (Chanel, Bobbi Brown, Mac), as well as retail stores (Ulta, Sephora). The high-end makeup brushes are very expensive, and the retail brushes are lower quality. I found that this set gives you the best of both worlds – affordable with high-end quality! The brushes even keep their superior quality after cleaning them!" —Danielle
Price: $19.95 for five brushes and a case
Promising review: "I was on the hunt for a new, good-quality blush, and I just couldn’t bring myself to spend so much money for just one. When I came across this I ordered immediately. The shade range is beautiful. There are about five shimmer-type blushes and then five others that are completely matte, which are really great, too. Included in the bottom right corner is a beautiful gold that I'M OBSESSED WITH?✨. I think this palette is very versatile and can be used for blush but also as eyeshadow and even highlighter. The quality is 10/10 and the swatches I did feel super soft and blend like a DREAM." —Cynthia
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Promising review: "Skip the expensive mall store — buy this. This is one of those drugstore products that lives up to its reputation. 'Angel Food Cake' is a nice, rose mauve color with no yellow undertones. The color stays true and won’t turn orange while you’re wearing it. It’s not sticky like so many inexpensive lip glosses. It will also keep your lips reasonably hydrated. The color won’t be dramatic enough for some, but as an..ahem...mature woman I need to keep it subtle. This gloss is all you need for everyday wear." —Toomanycats
Price: $2.90+ (available in 18 colors)